Facial for men: creating a new treatment

I have been giving organic facials for a few years and attracting a steady number of male clients. I decided it was time to create a treatment just for the guys.

Men’s facial skin is thicker than women’s, it tends to be oilier and coarser with larger pores. Men are less likely to have followed a skincare regimen resulting in congestion and blocked pores. Regular shaving and use of astringent aftershave leads to dryness and sensitivity. Years of unprotected sun exposure may cause premature aging and sun damage. There is clearly work to be done!

I needed to create a high quality treatment with clear benefits. I wanted an alternative to the floral products I use with women. I begun looking for a suitable product range. Organic, affordable, widely available and from an established brand with ethical values and integrity. I chose the JASON Vitamin C range as it specifically addressed the issues of sun damage and premature aging. I felt that the scientific references to free radical scavengers, anti-oxidants, ph levels and bold orange and black packaging would appeal to men.

The treatment itself begins with a seated head and scalp massage, to stimulate circulation to the scalp and induce relaxation. I use the foaming cleanser as men enjoy the feeling of lather. This is removed with a muslin that has been soaked in hot water and tea tree oil. I am told that this is remniscent of trips to the barber! This is followed by exfoliation, facial oil massage, massage to the neck and shoulders, application of toner, day cream and lip balm. My guinea pigs loved it!

I am excited about taking the men’s facial to the Glastonbury festival next week, It’s a great forum for trialling new treatments as the crowd are wonderfully friendly and enthusisastic. I hope that I have created something that appeals to men and that they will find effective and enjoyable.

www.jason-natural.com/products/vitamin_c_care